Cereals celebrated its 40th anniversary and R.A.B.I was delighted to be the show charity. This year, the event was held at Boothby Graffoe, Lincolnshire.
Cereals is the UK’s leading arable industry event, attracting more than 24,000 farmers, agronomists, and industry professionals. This is the second year in a row that R.A.B.I has been chosen as show charity. Last year, the exit collection raised £3,698. The figure collected this time around was £4,092.
A number of businesses showed their support by displaying boards and keeping literature and collecting tins on their stands. Malcolm Thomas, R.A.B.I chairman, visited many supporters during the show to personally thank them for all they have done to support R.A.B.I.
“We’re thrilled to have worked with Cereals again in 2017,” said Suzy Deeley, R.A.B.I corporate development manager.
“It was a fantastic opportunity to meet supporters who help us to spread the word about the work we do and also raise an amazing amount of money.”
Clarabelle, a beautiful fibreglass cow painted for R.A.B.I by artist Lauren Terry and owned and loaned for the show by Tim Metson, a Surrey farmer, also visited the event. She was a crowd favourite and many people stopped by to admire her, including two ladies from the NFU (pictured middle right above).