New NFU president Minette Batters is calling on the British public to get behind Great British Beef Week, which returns for the eighth consecutive year from April 23-30.
Minette, who was elected last week as the NFU’s first female leader in 110 years, is a champion of British beef and a co-founder of Ladies in Beef – the driving force behind Great British Beef Week. Ladies in Beef is a group of more than 150 female beef farmers who care passionately about what they do.
Minette, from Wiltshire, said: “We first established Ladies in Beef to tell the story of British Red Tractor assured beef. As a mother and a consumer myself, I really value British beef as part of a healthy, nutritious, balanced diet, and appreciate the vital role livestock production plays in the management of our beautiful countryside. It’s these messages that I want to communicate to others.”
The advantages of eating beef as part of a healthy and balanced diet can be easily overlooked. This year’s Great British Beef Week campaign will focus on the benefits of eating thin cuts – which are readily available at most supermarkets and provide a quick and easy wholesome meal, ideal for midweek ease.
Jilly Greed, also a co-founder of Ladies in Beef, said: “Thin cuts are a great way of shaking up midweek mealtimes. They’re robust in flavour and you can cook them in minutes. They’re lean and an underrated source of protein and iron, as well as eight essential vitamins and minerals.”
Jilly went on: “As professional beef farmers, we know the work that goes into producing the very best British beef. But as shoppers and mums, we also know how challenging it can be to provide healthy and nutritious meals, seven days a week.”
Great British Beef Week begins on St George’s Day, Monday April 23 and will run until Monday April 30. The campaign is all about celebrating the quality and versatility of a real British hero, that’s our beef sector, not Saint George!
R.A.B.I is supporting the campaign as charity partner. Paul Burrows, CEO, said: “If everyone bought just 10% more British food every week it would greatly transform British agriculture and farmers’ lives.”
Devon-based Jilly added: “Just by buying British beef, you’ll be doing your bit for the farming industry. During campaign week, we’d love to see British beef on more menu and special boards and if you can’t dine out, why not put beef on the menu at home? In addition to thin cuts, why not try our speedy curry recipe?”
Pictured at the top (left to right) are Ladies in Beef members, Rosie Jacobs (Berkshire), Judith Jacobs (Cambridgeshire), Anna Blumfield (Essex), Pam Jacobs (Cambridgeshire), Suzy Deeley (R.A.B.I corporate development manager) and Suzanne Clark (Warwickshire).
Pictured in centre of text are Minette Batters (left) and Jilly Greed.