R.A.B.I is the chosen charity of the year of Meadow Quality, a livestock marketing firm formed in 2002 from the merger of Meadow Valley Livestock and Quality Calves. The company has outlets from Cornwall to Aberdeen and an annual turnover of over £70 million.
Meadow Quality is the largest livestock marketing company in England and Wales and began life in 1975 as a co-operative of Worcestershire farmers – intent on working together to add value to their livestock. The company has evolved over the years and developed satellite offices around the country. The firm now works closely with farmers and food producers to maximise the value of livestock – be it pigs, cattle or sheep – by finding suitable buyers. Being a farmer-controlled business, they work for the benefit of their producers and aim to deliver the maximum return on every animal.
Working from bases in Warwickshire, Wiltshire, Shropshire, Lancashire and Carmarthen, Meadow Quality understands the challenges that farmers face in today’s world. Throughout 2016, the organisation will be working hard to raise awareness of R.A.B.I, whilst also raising funds to help us continue our work supporting farmers in financial difficulty.
Judy Underwood from Meadow Quality said: “The Royal Agricultural Benevolent Institution was an obvious choice to be our chosen charity for 2016. We see first-hand how this charity provides a hugely positive impact on the lives of many farmers. During times of struggle, our agricultural community needs to unite and it’s our responsibility to help those who may be suffering hardship. From baking cakes to climbing mountains or putting a few pennies into your local R.A.B.I collection box, the methods of fundraising are endless – and our help will really make a difference. The team at Meadow Quality will be actively engaging in some of R.A.B.I’s national campaigns this year, starting with breakfast week this month. We’re delighted to be helping this exceptionally inspiring charity.”
Suzy Deeley, R.A.B.I’s Corporate Development Manager, added: “We are very grateful to Meadow Quality for generously choosing to support us by making us their charity of the year. Their support, fundraising and raising awareness of the help that we offer, is very much appreciated and we are very pleased to be working with them.”