Talented young butcher Sophie Cumber has been selected as the face of Great British Beef Week 2016, which runs from St George’s Day on April 23 to May 2.
Great British Beef Week is an annual event organised by Ladies in Beef – an organisation of more than 150 female beef farmers – in partnership with R.A.B.I. The campaign aims to raise awareness of the quality and versatility of assured British beef and R.A.B.I will be holding various fundraising events and dinners to celebrate an important sector of British agriculture.
Sophie said: “I’m delighted to have this opportunity to represent the industry that I’m so passionate about and help consumers get the best from their beef.
“I grew up on a beef and dairy farm. That, combined with my experience as a butcher, means I fully understand what goes into producing top-quality British beef.
“As this year’s Great British Beef Week representative, I’ll be telling consumers to look out for the Red Tractor logo so that they know their meat is fully traceable from farm to fork and encouraging them to visit their local butcher.”
The humble sandwich is increasingly becoming the meal of choice for time-pressed families so, during Great British Beef Week, Ladies in Beef will be showing us how to make a proper butty! From using up the leftovers of your St George’s Day roast, to creating the sandwich of champions from new steaks on the block you’ll find recipes, tips and a few behind the scenes sneak peeks of the ‘Beef up your Butty’ campaign at the Ladies in Beef website.
Our Great British Beef supply depends on our great British suckler herds, yet in the UK we’ve lost more than 140,000 beef-breeding cows over the last four years. Look out for the Red Tractor logo when buying beef, an independent mark of quality that guarantees your beef comes from farms and food companies that meet high standards of food safety, hygiene, animal welfare and environment protection.