RABI are delighted to be the chosen recipient of Beaumont & Bear’s latest charity campaign. The British lifestyle clothing brand has partnered with NFU Mutual for the second year running, selling specially designed limited t-shirts as part of a campaign to raise awareness and support for the British farming industry. All profits from the t-shirts will be donated to RABI, the charity for farming people across England and Wales. 

As part of the joint campaign, Beaumont & Bear have released a video featuring Rebecca Wilson - a fifth-generation farmer from Yorkshire – in which she discusses some of the challenges farmers are facing today and why she is involved with the campaign to help raise money for RABI.

“The term ‘mental health crisis’ has been used in agriculture and I don’t think that’s an exaggeration,” Rebecca says. “The provision of mental health support across the board is not where it needs to be, and charities like RABI are there to provide that support.”

Speaking on her support for the campaign, Rebecca explains: “All profits raised from the sale of the t-shirts go to RABI. That funding is absolutely vital as sometimes agricultural charities are less mainstream and fundraising opportunities are limited. For this campaign to be aimed at a solely agricultural charity is, for me, amazing.”

Watch the video below and find out more about the campaign here.