The festival is expected to attract thousands of visitors from across the agricultural sector and rural community, creating a valuable platform for RABI to engage with farming people. In addition to the audience attending the event itself, the promotion and media coverage in the lead-up to the festival will also help amplify RABI’s visibility.

RABI will also have a presence throughout the festival, giving visitors the opportunity to meet the team, learn more about the charity’s support services and explore the FarmersAid initiative ahead of its official launch on 4 June 2026. The stand will offer a chance for farming people to find out more about the practical, financial and emotional support available from RABI, as well as how FarmersAid will help strengthen emergency preparedness on farms.