This year’s Cereals event provided an opportunity to introduce FarmersAid, our new mobile app designed to help farming people respond quickly and confidently to serious on-farm incidents.
For the first time, Cereals was held at Diddly Squat Farm, bringing together a wide range of stands and stages exploring key industry topics, from opportunities in arable farming and post-Budget agriculture to agtech and innovation.
The show provided a valuable platform to introduce FarmersAid to new audiences, including young farmers who were welcomed through breakfast sessions, a careers luncheon and seminars hosted by NFYFC & Oxford Young Farmers.
Future farming, skills and career development were among the topics discussed and FarmersAid complemented wider conversations about preparedness, safety and supporting farming people across the sector.
RABI welcomed the opportunity to engage with visitors throughout the event, with many taking time to learn more about FarmersAid, join conversations at the stand, connect through social media and stay engaged with FarmersAid after the event.
Despite the rain, engagement remained strong, with many visitors taking part in the tourniquet challenge. The activity was designed to test decision-making and correct placement under pressure, reflecting the realities of responding to serious on-farm incidents and bringing to life the practical support that the FarmersAid app is designed to provide.
Our first response wheel also attracted strong participation, helping visitors build confidence in responding to a range of serious on-farm emergencies. The Plinko prize draw formed part of the first response activities, giving participants the chance to win prizes while engaging with important safety messages.
We were also pleased to welcome the Hawkstone Choir, winners of Britain's Got Talent, to the FarmersAid stand. Despite the wet weather, they brought plenty of energy and enthusiasm to the event, helping raise awareness of the FarmersAid app and encouraging conversations about the importance of being prepared to respond to serious on-farm incidents.
Together, these activities helped demonstrate how FarmersAid can provide practical, timely guidance to farming people in the critical moments following a serious accident.
It was a pleasure to meet so many people throughout the event, and we are grateful to everyone who took part in our activities. We also extend our thanks to the Hawkstone Choir for helping make the event such a memorable occasion.
We look forward to continuing conversations with farming people and partners as FarmersAid develops.
