It’s Great British Beef Week – and R.A.B.I is helping to promote the nation’s favourite meat.
Great British Beef Week, now in its seventh year, runs from April 23 to May 1 and aims to encourage everyone to celebrate the quality and versatility of British beef and the farmers who bring it to plates across the UK.
The event is organised by Ladies in Beef, a group of more than 150 female beef farmers, and R.A.B.I is the campaign’s charity partner.
The mission of Ladies in Beef is to work with the supply chain to champion Red Tractor farm assured beef and to increase consumer support for the British beef industry through all outlets.
British Beef Week this year has pulled in the support of the Haldon Ladies’ Tug of War team.
The team – which is made up of female farmers from Devon – are all members of Ladies in Beef. They made headlines last year when they represented England in the 2016 Tug of War World Championships and they attribute part of their success down to great nutrition and healthy eating, which includes beef.
Team member Georgina Davie said: “I think the week is a great way for those involved in British agriculture to shout about our great British-produced beef and really celebrate the nutritional benefits red meat can play as part of a healthy, balanced diet.”
Ladies in Beef are encouraging the agricultural industry to get involved in the campaign by celebrating great British beef produce and championing all that is great about beef.
Ms Davie added: “GBBW champions Red Tractor assured suppliers so consumers can rely on quality and easily trace where their food is from, from farm-to-fork. GBBW is a great opportunity for farmers to promote and raise awareness of the quality and versatility of great British beef.”
Suzy Deeley, R.A.B.I corporate development manager, said: “We want people to get behind the British beef industry and everything it has to offer. All the money we raise will go directly to helping farming families in financial difficulty.”
Shoppers are being reminded of the NFU’s online sourcing guide as a way to find out who is backing British beef farmers.
The shopping guide lists the sourcing policies of all the major retailers on their ‘own brand’ products.
It shows the Co-operative, Aldi, Lidl, M&S, Waitrose and Morrisons source 100% British beef across all lines while Tesco, Asda, and Sainsbury’s only source 100% British for their premium lines of beef.
Charles Sercombe, NFU livestock board chairman, said: “I’m delighted that we see the return of this annual event to promote British beef at a time when we’re seeing significant challenges for the sector as millions of pounds are being wiped off the value of the payment grids leaving many producers questioning the viability of the industry.
“We need initiatives like Great British Beef Week to raise awareness among shoppers of great British beef and to re-engage with consumers who continue to call for greater provenance and clearer labelling of the origin of the product.”
Pictured above are the Haldon Ladies’ Tug of War team with Suzy Deeley, Corporate Development Manager for R.A.B.I.