Today marks the start of the tenth Great British Beef Week, which will run until Apr 30.
Spearheaded by Ladies in Beef, a group of more than 150 UK female beef farmers, the campaign aims to encourage people to find new and creative ways to enjoy nutritious meals while supporting the British beef industry. R.A.B.I is the charity partner of the campaign.
Suzy Deeley, R.A.B.I Corporate Partnership Manager, said: “We’d like to thank Ladies in Beef for choosing us to be their charity partner for Great British Beef Week again in this, their 10th anniversary year. We hope and are sure that the campaign will be a great success.”
The focus this year is on batch cooking. Jilly Greed (right), Ladies in Beef co-founders, said: “We’re really pleased to see that beef dishes are topping the list of meals to batch cook for neighbours and families during this unprecedented time.”
Adam Henson, patron of Ladies in Beef, added: “This campaign is as important now as it has ever been, as our beef farmers continue to work tirelessly to feed the nation in extraordinary circumstances. Hopefully it will encourage farmers and the public to come together online to support each other and champion quality British beef.”
While many farmers have been able continue working, others have not. To date, R.A.B.I has received 52 new calls for help as a result of COVID-19 and the UK lockdown. Many of these people have been impacted by the knock-on effects of the pandemic, such as losing additional income from off-farm work.
One farmer was struggling financially as he was unable to take his livestock to market. Due to pre-existing health conditions, he had been advised to self-isolate.
In previous years, supporters hosted events during Great British Beef Week to raise funds for the farming community. Unfortunately, R.A.B.I has had to cancel these events this year due to the pandemic.
If you would like to make a donation to support R.A.B.I’s work during these troubling times, please visit www.justgiving.com/campaign/gbbw2020
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