Great British Beef Week (GBBW) is farmer-led for 2025, celebrating both the naturally delicious taste of British beef and the dedication of the farmers who produce it.
By centring the campaign on the farmers behind British beef farming, GBBW25 brings authentic farmers’ stories to life and showcases the passion, care and dedication that go into every cut, while highlighting that British rain and grass produce delicious beef.
“We’re celebrating Great British Beef Week, and it all starts here – on our beautiful green pasture fields, ideal for raising healthy cattle,” says Martha Hayes, a beef farmer and member of Ladies in Beef. “As farmers, we have a crucial role in caring for our countryside, and that naturally includes the incredible wildlife, hares and lapwing to grey partridge, we see on our farmland through the seasons!”
Now in its 15th year, the campaign was originally created by Devon beef producer Jilly Greed and former NFU President, Baroness Minette Batters, who founded the Ladies in Beef (LiB) farmers’ group. RABI is proud to have been GBBW’s charity partner for 14 years, supporting the campaign to celebrate British farming alongside other key agricultural organisations including the Agriculture and Horticulture Development Board (AHDB) and the NFU.
“I am incredibly proud of how far GBBW has come. Year after year, the campaign continues to grow, helping more people appreciate the dedication behind the production of British beef,” said Jilly Greed. “This year’s campaign will feature on a variety of channels throughout the week, including fundraising events for RABI, our valued charity partner for 14 years. With the support of farmers, butchers, the food service industry and consumers, I am hopeful this year’s celebration will be the biggest and best yet.”
Visit ahdb.org.uk/great-british-beef-week to find out more and how you can get involved in supporting GBBW25.
As part of the week-long celebration, RABI is hosting dinners and events across England to support local, ‘naturally delicious’ British Beef and raise funds and awareness for RABI’s work in the farming community. Celebrate with us at an event near you!
RABI County Committee events include:
24 April – Bucks RABI Pie & Pudding Night
25 April – Gloucestershire RABI Beef Dinner
26 April – Berkshire RABI Beef Dinner
27 April – County Durham RABI Beef Lunch
