RABI has launched a new Winter Wellbeing fundraising appeal aimed at supporting farmers and their families during the challenging winter months. The joint appeal with RSABI, the agricultural charity for Scotland, was officially announced at the prestigious Farmers Weekly Awards, where both organisations were the evening’s chosen charities as part of the publication’s 90th anniversary year celebrations.
As the farming community continues to face numerous challenges, including isolation, financial pressures and mental health issues, the appeal seeks to alleviate these burdens by promoting overall wellbeing during the winter season. The money raised from donations will help to ensure that those farming people most in need during the colder months can receive vital support, with all proceeds from the appeal being divided equally between RABI and RSABI.
The collaborative appeal was unveiled in a new video highlighting the invaluable services offered by both charities to UK farmers. You can watch the video below.
The Farmers Weekly Awards, which recognise farmers’ achievements across the UK, provided the perfect platform to announce the appeal. The event brought together industry leaders, farmers and supporters, all united in their dedication to the UK farming community. Attendees also had the opportunity to support the appeal on the night, kickstarting the fundraising efforts with over £7,600 of donations.
To contribute to the Winter Wellbeing appeal and help make a difference in the lives of farmers across the United Kingdom, visit the joint donation platform here.
