Groundswell provided an opportunity to introduce FarmersAid to visitors at Lannock Farm this July.
The FarmersAid app was the focus of RABI's stand, giving visitors the chance to learn more about the new tool and how it supports response during serious on-farm incidents. The app is designed to help farming people act quickly and confidently in the first critical minutes before emergency services arrive.
Visitors took time to learn more about the app, join conversations with the RABI team and take part in a range of practical engagement activities.
RABI was also pleased to welcome Sally-Ann Spence and Ted Howard-Jones from the Hawkstone Farmers Choir to the stand, helping to raise awareness of FarmersAid. Members of Herefordshire Police also visited the stand, providing an opportunity to discuss the importance of emergency preparedness. Conversations throughout the two days and reinforced our commitment to improving safety within farming communities.
Engagement continued across both days of the event. Many visitors took part in the Tourniquet Challenge, which tested decision-making and correct placement under pressure. The activity helped demonstrate why early, structured action matters in a serious incident and how FarmersAid supports practical response.
The First Response Test and First Response Wheel also encouraged participation. These activities invited visitors to consider what they would do in the first seconds of an on-farm emergency, before showing how FarmersAid provides clear, step-by-step guidance.
The Plinko prize draws formed part of the wider engagement activity, encouraging visitors to take part while reinforcing key safety and preparedness messages.
Together, these hands-on activities helped show how FarmersAid supports farming people with practical, timely guidance in serious on farm situations. They also introduced the wider direction of the initiative, including the next phase of FarmersAid, which will include Critical Care Kits designed to support response in serious incidents.
